There are many ways to continue EITC outreach after Awareness Day. Here are some approaches:
Leverage opportunities in your local office(s)
- Inform your staff about EITC and encourage them to alert clients and customers about claiming the credit
- Include EITC articles in your newsletters
Use our social media products and your own website:
- Blog about EITC
- Tweet about EITC
- Place an EITC banner on your website
- Place educational information on your website
Work with your local news media
- Contact television news directors or consumer reporters and pitch the EITC story
- Contact editors at daily and weekly newspapers and pitch the EITC story
- Contact programming directors at radio, broadcast TV and cable stations to, ask for time on community programs
- Contact talk radio stations and offer to appear on call-in shows
- Identify EITC champions (EITC recipients, financial institutions, school officials, clergy members, college coaches, pro athletes, other well-known personalities, etc.) to serve as spokespersons to tell the EITC story
- Provide EITC public service messages to TV stations
- Produce public service announcements in partnership with EITC champions, EITC partners and supporting radio, TV and cable stations
- Solicit sponsors for EITC newspaper ads
- Ask local media to include an EITC message on their websites
- Include Hispanic, Chinese, and other ethnic media outlets in your campaign
Maximize use of established community communication channels:
- Ask shopping malls and other merchants to promote EITC on signs
- Ask schools, Head Start programs, and child care facilities to alert parents to EITC
- Ask employers to alert employees about EITC through paychecks, bulletin boards, etc.
- Ask county extension services and other partners to include EITC in their newsletters
- Ask libraries to promote EITC through signs and children's reading programs
- Ask food banks, shelters, women's crisis centers, etc., to share EITC information with their clients
- Ask fast food restaurants to include a message on their tray liners
- Place posters in supermarkets and money transfer offices
Piggyback on current community events, such as:
- Financial seminars
- Community service fairs
- Events for expectant mothers
- Faith-based fairs and happenings
- Food drives and distributions
- Kids Count conferences
- Martin Luther King Day, President's Day, Mardi Gras, St. Patrick's Day and other parades and celebrations
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Continue to more Tried and True Tips...
- Get started now by forming a partnership with other interested parties
- Plan to participate in EITC Awareness Day by joining interested parties nationwide in generating extensive mainstream and social media activity to spotlight EITC.
- Best practices -- what we can learn from others. You will find best practices from:
- Financial institution
- Educational institution partners
- Governmental agency partners
- Volunteer and community organizations
- Large employers